Question

_______ social media measurement consists of using numerical measurements, such as counting the number of website visitors, number of fans and followers, number of leads generated, and the number of new customers; while, _______ social media measurement is the process of accessing the opinions and beliefs about a brand and primarily uses sentiment analysis to categorize what is being said about a company.

Answer 1

Quantitative / Qualitative

Step-by-step explanation:

A quantitative survey is the one responsible for analyzing mathematical calculations and numerical data, it can be performed through counting, statistics, graphs and everything involving mathematical operations. Qualitative research is the most subjective research, ie, it is used as a gauge of trends, opinions and hypotheses.