Question

When writing a sales message in which price is an issue, what can you do to reduce resistance? Check all that apply.

A. Stretch the truth to make your product look better.
B. Show the price in large units.
C. Compare your prices favorably with those of a competitor.
D. Delay mentioning a price until after you create a desire for the product.

Answer 1

The correct answer is letter "C": Compare your prices favorably with those of a competitor.

Step-by-step explanation:

At the moment of the purchase, consumers are quality and price given in their decisions making. Most of them, are likely to give up on some of the additional features of a certain good or service towards another because of the differences in the price. So, while giving a sales message where the price is an issue and if our price is favorable in contrast to the competitors, it must be highlighted to attract the consumer's attention and preference.