Question

Marketing decision makers, while seeking to win a particular position in a customer's mind, endow their product with various kinds of attributes. The speed of a computer system, the roominess of a car, and a product's or service's being user-friendly are examples of which type of categorization based on such attributes?

A. Simple physically based attributes.
B. Complex physically based attributes.
C. Essentially abstract attributes.
D. Price

Answer 1

Answer: The correct answer is "B. Complex physically based attributes".

Explanation: These are examples of Complex physically based attributes. The physical product attributes are those that refer to physical and material characteristics of the product, its composition, organoleptic qualities in short, all those perceivable by the senses such as smell, color, texture, shape, sound, etc.