Question

A company has set a low price on a new product it introduced. It wants to maximize its market share and attract a large number of buyers quickly. Which new product pricing strategy should the company​ use? A. ​captive-product pricing B. product bundle pricing C. ​market-skimming pricing D. psychological pricing E. ​market-penetration pricing

Answer 1

E

Step-by-step explanation:

Answer 2

Letter E is correct. Market penetration pricing

Step-by-step explanation:

The market penetration pricing strategy is used when an organization sets initial low prices to reach market share and attract new consumers, which consequently increases the number of sales. The advantages of this strategy is to lower the unit cost of the product due to high production, which increases the profitability and competitiveness of the company.