Question

A public service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs. The boy resists each and every enticement (e.g., "It'll make you fly!" or "Come on, this one's free!"). The camera then pans back, and the boy's father hugs him and says, "Good job, son!" This ad illustrates the use of __________ to increase resistance to attitude change.

Answer 1

This ad illustrates the use of attitude inoculation.

Step-by-step explanation:

The attitude inoculation is used to increase resistance to attitude change by giving an example in the ad of a boy resisting the attempts of someone persuading him to accept drugs. It is about learning to say no, using this technique to make the boy (and viewers consequently) immune to attempts like the one showed, and by that change their attitude.