Question

As a company works to build relationships with its customers, its leaders must determine which customer needs they will seek to satisfy. The company's leaders must also recognize that customer needs change over time. What might these leaders focus on to ensure they anticipate customers' changing needs?

a. Monitoring customer trends in the industry and of consumers as a whole
b. Utilizing the guidance of the Board of Directors to communicate the customers' needs
c. Producing the same products and services that have been successful in the past
d. Creating market segmentation to select a smaller group of customers to serve

Answer 1

A. Monitoring customer trends in the industry and of consumers as a whole

Step-by-step explanation: