Question

Flevy, a marketing researcher, is conducting an extensive market study and has hired a big group of college students to hand out a standard set of questions to shoppers at malls and supermarkets and to seek their responses. Which of the following methods of data collection is Flevy using?

Answer 1

Survey

Step-by-step explanation:

Survey -

It is one of the research method , which involves , collection of data in order to gain the information and idea about various topics from different people .

The main focus of a survey is to get the thinking of the people for a particular topic .

Hence , in the question , Flevy , is hiring students to conduct a survey in the malls and supermarket to get the response of the people .