Question

What does franchisor mean?

Answer 1

A franchisor owns the brand, the brand's trademarks and sets the terms for licensing a franchisee to use the brand's name and its trademarks.

Answer 2

A franchisor is a person or company that grants the license to a third party for the conducting of a business under the franchisor's marks. The franchisor owns the overall rights and trademarks of the company and allows its franchisees to use these rights and trademarks to do business.