Marketers of ________ products know that their consumers constantly seek and process information about objective and subjective brand attributes.

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asked Sep 4, 2020 221k views

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Plebsori · Answer 1 · 2020-09-10T06:36:42+0000

Answer:

High-involvement and low-involvement

Step-by-step explanation:

High-involvement products refers to those products represents the consumer’s personality, status,taste and justifying fashion. Low-involvement products on the other hand refers to products where the customer displays more mundane purchase decisions.

Marketers of ________ products know that their consumers constantly seek and process information about objective and subjective brand attributes.

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