Question

If you are trying to understand human behavior rather than explaining and predicting it, which approach to mass communication research would you take? Group of answer choices A media effects approach to research A cultural approach to research An agenda-setting approach to research A content analysis approach to research None of the options are correct.

Answer 1

A media effects approach to research

Explanation: If you are trying to understand human behavior rather than explaining and predicting it, the best approach you should take to mass communication research is a media effects approach. Because mass communication takes place in the media, meaning the radio, television, news paper and posters.