Question

Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known as​ ______________________. A. market segmenting B. mass marketing C. market targeting D. positioning E. differentiation

Answer 1

Answer: Market segmentation

Explanation: In simple words, market segmentation refers to a process under which an organisation divides its existing and potential customers into different small groups.

This, division of customer is made on the basis of the similar characteristics they have like similar needs and preferences.

Hence from the above we can conclude that the correct option is A .