Question

In terms of the product life cycle, the soft-drink market is basically a mature market. There are still many profitable small regional soft drinks, such as Big Red, Cheerwine, and Vernors. What type of product strategy would you expect these small bottlers to use? a. Product differentiation. b. Product diversification. c. Product line pruning. d. Harvesting. e. Product divestment.

Answer 1

a. Product differentiation

Step-by-step explanation:

Product differentiation -

It is the marketing strategy , which tries to differentiate their goods and services from rest of the competition , is known as the product differentiation .

This strategy involves highlighting the different and unique features which they offer .

Hence , from the question , the strategy required by the small bottlers to use is the Product differentiation , to survive in the upcoming competition market .