Question

Julie works as a public relations executive in a firm and is definitive in her choice of office clothes and accessories. She prefers to wear only certain brands. Hence, she is always seen in clothes from Banana Republic and carries only Coach handbags to office. Which psychographic variable is Julie exhibiting?

Answer 1

Answer: Personality

Explanation:

Psychographics are used in market targeting and it classifies people into all sorts of groups and because of that classification, other people can identify messages that the group is sending. Personality types are used for the identification of those groups and it can make it much easier.

• Julie's and Hence's personalities are different and we can see that because of their behavior in a firm which is shown by their choice of clothes.