Answer:
occasion segmentation
Step-by-step explanation:
Occasion segmentation is a term used to refer to the process of dividing a market that results in an organization based on groups that represent specific consumer related occasions. That is, this segmentation aims to divide the market into specific factors that speed up the process when the customer needs a product or service.
With this, we can conclude that , Behavioral segmentation based on when a product or service is purchased or consumed is called occasion segmentation.