Question

Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing.

Answer 1

Differentiated Marketing

Step-by-step explanation:

Differentiated Marketing: is a sales strategy in which several market niches or population segments are targeted with different products for each niche or segment . It appeals to two or more distinct market segments, with a different marketing plan for each.