Question

"We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience." This statement is a part of Dell's:

a) functional objectives.
b) mission statement.
c) short-term strategy.
d) near-term goals.

Answer 1

b) mission statement

Step-by-step explanation:

"The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community."

Reference: Entrepreneur Media, Inc. “How to Write Your Mission Statement.” Entrepreneur, 30 Oct. 2003,