Question

Managers must combine specific pieces of information needed to identify the marketing research problem. Their _____ is to provide insightful decision-making information. Question 2 options: company-correlated goal autonomous task dichotomous goal marketing research objective field service objective

Answer 1

Answer: marketing research objective

Explanation: In simple words, it refers to the objectives under which the manager of the company tries to study the environment in which the business is operating. The factors that were studied are competitors strength and weakness, brand awareness etc.

These helps the managers in decision making when one has to choose among different alternatives available.