Question

Trower Inc. has launched a new smartphone in two different versions. Both variants of the smartphone have a similar design but have different hardware specifications. The company uses this strategy to make this smartphone more universally affordable. In this scenario, Trower Inc. is most likely using __________________________.

Answer 1

income segmentation

Step-by-step explanation:

In this example Trower Inc. is using income segmentation method to boast their sale.

In this Method companies often launch two variants of same models with slight change in specification, making one variant more luxurious than the other to cater two different income groups. Obviously there will be a price difference between the variants.The company uses this strategy to make this smartphone more universally affordable.