Question

Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. This is a classic example of __________.

Select one:a. Cannibalizationb. Co-brandingc. Thinking outside of the box.d. Licensing.e. Joint venture branding.

Answer 1

b. Co-branding

Step-by-step explanation:

Co-branding -

It is the strategy of marketing which make use of many brand names on the goods and services , this is called Co - branding or partnership .

The brands in this case , have a from strategic contribution for the main product .

hence , from the question information , the correct term is - b. Co-branding .