Question

When an organization selects a single, primary target market and focuses all its energies on providing a product to fit that market's needs, it is using a(n) ________ targeting strategy. undifferentiated mass marketing concentrated differentiated micromarketing

Answer 1

Answer: Concentrated strategy

Explanation: In simple words, concentrated strategy refers to the strategy in which the organisation places its limited resources to a particular area and works to place their dominance in that area.

In the given case, The organisation is selecting a single primary market as their target.

Thus, we can conclude that they are using concentrated strategy.