Question

You are thinking about buying a tablet to help with your classes and for entertainment purposes. When you search your memory for information about products that might address these needs, you are engaging in which aspect of the consumer buying decision process? a. Evaluative criteria b. Consideration set c. Cognitive dissonance d. External information search e. Internal information search

Answer 1

E) Internal Information Search

Step-by-step explanation:

Information search is an approach of the consumer decision approach that the customer will recognize to find the solution to the problem when something comes to his or her memory. We can divide the information search into two categories. One is Internal, and the other is external. Internal information research is something we require to recall a product from our personal experience. Since I will search my memory to address the needs of purchasing a computer, I am using internal information search of the consumer buying decisions.