Question

A difference between cause-related marketing and corporate giving is that corporate giving a. generally involves a specific donation that is tax deductible. b. is not based on a straight donation. c. enables companies to increase their sales. d. generates high profits

Answer 1

The correct answer is option a.

Step-by-step explanation:

A cause related marketing is a collaboration between a business or corporation and a non-profit organization. The collaboration is mutually beneficial. It is designed in a way to promote sales of the business and cause of the organization, benefiting both of them.

A corporate giving, on the other hand, are philanthropic works by a business such as donations to a nonprofit organization.