Question

Cosette's marketing team disagrees on the way to advertise a product based on their past experiences. However, all members are attempting to reconcile their differences to produce an effective marketing strategy. Cosette's team is experiencing _____ conflict.

Answer 1

The best answer to the question: Cosette´s team is experiencing ___ conflict, would be: Cognitive conflict.

Step-by-step explanation:

The means by which individuals reach cognition, and experience the world around them, is as different as people are among each other. This difference both in cognition and perception, as well as on the processes that each person believes are better in order to accomplish a specific goal can lead to misunderstandings and also differences of opinion when working within a team. This is why the role of a true leader is to gear all those opinions and lead them to find a common ground. In Cosette´s team, this cognitive conflict arises because each of the members of her team has a specific way of reasoning things out, and their cognition has arisen from different experiences each of them have had on advertizing products. However, Cosette is evidently managing that particular difference in her team by leading them to finally find common ground between them and finally find an effective marketing strategy.