Question

Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz needs to make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

Answer 1

promotion

Step-by-step explanation:

Promotion -

promotion is the set of activity , which helps for the propaganda and sell of the products , services and brands .

The focus of promotion is to aware people about the brand and to attract people and encourage them to buy the goods and services .

hence , from the information of the question , the Big Fizz Company tries to promotes its flavored drinks by adding new and fresh fruit juices .