Question

Jordan's mobile communications device company is conducting an industry analysis as it considers new strategies for its five-year strategic plan. The analysis reveals that recent government deregulation has reduced the barriers to entry and several start-ups are entering the industry. Which of these strategies could be a part of the plan to counteract this?

a) Expand into a different industry, serving a different set of customers and their needs.
b) Acquire your biggest supplier, bringing the capability of manufacturing your critical component parts into your business structure.
c) Utilize an intensive advertising campaign to build brand loyalty.
d) Grow industry demand by educating consumers about the features and benefits of products in your industry.

Answer 1

C. Utilize an intensive advertising campaign to build brand loyalty

Step-by-step explanation: