Question

After identifying various market segments that her company could pursue, Lisa evaluated each segmentâs attractiveness based on size, income, and accessibility. Lisa was involved in:

A) diversification.
B) market penetration estimation.
C) situation analysis.
D) target marketing.

Answer 1

D) target marketing.

Step-by-step explanation:

Target marketing -

It is the group of customers in the business service market , where the business aims for marketing resources and efforts .

It is a type of subset of the total market for a service and goods .

The main component of the target marketing is to evaluate the potential target .

hence , from the information of the question , Lisa is involved in D) target marketing .