Question

Jennifer is marketing manager for a major consumer goods firm. She is interested in determining if market opportunity exists for the sales of a new brand of organic, gluten free line of ready-made dinners. Jennifer knows that the market for ready-made dinners is very large and heterogeneous and wants to more precisely pinpoint those customers within this market that are most likely to respond favorably to the new brand. Apparently, Jennifer is interested in:

Answer 1

In having more customers

Step-by-step explanation:

Answer 2

Answered

Step-by-step explanation:

Here Jenifer is looking for customers within this market that are most likely to respond favorably to the new brand.

Apparently, Jennifer is interested in, how to best segment the ready-made dinner market. As she interested in determining the market opportunity exists for the sales of a new brand of organic, gluton free line of ready made dinners.