Question

A company pursuing a focus strategy: Select one: a. has a greater impact on costs and revenues. b. attempts to serve all market segments. c. produce different offerings for different segments. d. typically has more resources at its disposal than a differentiator does. e. concentrates on building market share in one market segment.

Answer 1

The answer is: E) concentrates on building market share in one market segment.

Step-by-step explanation:

When a company uses a focus strategy it concentrates all its resources on building or expanding its market share in one specific market or market segment. For example, Dunlop created a separate division that specializes in manufacturing and selling only aircraft tires.