Question

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach. Group of answer choices

Answer 1

Answer: Income segmentation

Explanation: In simple words, it refers to a strategy in which the organisation divides its customers on the basis of their monthly or annual income. This is usually followed by organisations that produce high price products.

In the given case, Gliropn holidays is targeting the individuals having income more than $100,000 for their product.

Hence we can conclude that they are doing income segmentation of the market.