Question

Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and high-speed wireless access.

Answer 1

The answer is marketing.

Step-by-step explanation:

Marketing refers to the process companies use to sell or deliver their products. This includes making the costumers feel comfortable, and making the company reliable and relatable for the costumers. Starbucks did the same in the example by attracting costumers to the stores with a welcoming atmosphere.

It's usually a long-term process that leads to merchandising.