Question

After a bad experience with Sunshine Cereals, John decides that he would never purchase that product ever again. For John, Sunshine Cereals corresponds to a(n) _____ of alternatives within his awareness set.

Answer 1

Inept set

Step-by-step explanation:

Inept set of products are those products that a consumer will definitely not consider to purchase. Consumers must have had bad experience with the products or companies belonging to this set. This could be a reason for them being averse to purchasing these products.

Here, John had bad experience with Sunshine Cereals which makes him decide not to purchase their products ever. As such Sunshine Cereals corresponds to inept set of alternatives.