Question

Nico wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras, having never owned one. As a result, he has begun asking for advice from friends and relatives. In addition, he has talked to salespeople at a Wolf camera shop and Best Buy and he has looked at some websites. Nico is engaging in _______

Answer 1

Answer: External research

Step-by-step explanation:

External research is referred to as or known as a research conducted when an individual does not have any prior knowledge or information about a commodity or product, which further leads the individual to seek data and information from the personal sources such as friends or family and also the public sources i.e. online forums or in other cases the marketer dominated source i.e. sales persons especially at times when an individual’s previous experience is known to be limited.