Question

A business firm is collaborating on an initiative with a nonprofit organization by providing public-relations training to working professionals throughout a country. Twenty percent of the fee that the participants would pay is given to the nonprofit organization. The nonprofit organization in turn reaches a wider range of audience across the country for its training program. This scenario illustrates _____.

Answer 1

Cause-related marketing (CRM)

Step-by-step explanation:

Cause-related marketing (CRM) is a mutually advantageous partnership between a company and a non-profit organization to support the revenue of the company and the purpose of the organization.

In 1983, American Express first came up with the term to define his campaign to raise funds for the renovation of the Statue of Liberty.