Question

Which part of the marketing concept is concerned with using information about present and potential customers to provide a product that will satisfy them at a price that is acceptable to them, that will yield a profit, that will promote the product, and ensure that the product is distributed so that it is available to customers where and when it is needed?

Answer 1

The answers are:

• Product management involves designing and producing products or services that should satisfy customers's needs.
• Pricing establishes the value of the products and services the company sells (ant the profit margins).
• Promotion involves all the activities the company should develop to promote or advertise a product or service.
• Place involves the activities the company should carry out to deliver its products and make them available to consumers.