Answer:
Lincoln masterfully used ethos throughout his short Gettysburg Address in order to convince his audience of the necessity of carrying the Civil War out to its conclusion. He made a close connection with his listeners by using short sentences and simple language to make his argument.
In the beginning of the speech, he establishes his ethos in one long verbose sentence that
is strung together in lines 5-10 to allow him the luxury of controlling the reactions of his
audience. The purpose also being to tie all his ideas into the big picture of finishing the war.
Also in the second paragraph, Lincoln has a secondary call to action that fosters a common ground between both “parties”. He uses the rhetorical device of juxtaposition to compare the beliefs that each side held, stating that they either thought to “make” and “accept” or to “survive” and “perish”