Question

Jon works at Voldaren, Inc. Voldaren's core business is energy transmission. Jon has been put in charge of a special project to expand Voldaren's market presence through creating a new method of transforming latent energy for individual usage-an innovative practice not yet part of Voldaren's regular business practices. If successful, Jon's team will integrate their unit into Voldaren's core operations. In what type of entrepreneurship is Jon engaging?

a. corporate entrepreneurship
b. franchising
c. entrepreneurs inside
d. social entrepreneurship

Answer 1

Answer: Option A

Explanation: In simple words, corporate entrepreneurship refers to a process of generating new source of revenue in an existing organisation. These new sources could generate from a new project arising from an idea or innovation etc.

In the given case, Jon has been assigned to increase the market presence of the company he has been working for. They are going to implement a new method fro fulfilling this objective.

Hence from the above we can conclude that the correct option is A