Question

Bruce wanted to open a coffee shop. He knew his coffee was way better than anything Starbucks could do because he ran taste tests with people in the neighborhood. He found that people in his area preferred their coffee with just a hint of cinnamon in it. When he opened his first store across the street from a Starbucks store, he ran advertisements claiming "Bruce's Brew is the spice of life," and offered a coupon good for a free cinnamon grinder with purchase of Bruce's Best. Bruce is using a _______________ positioning strategy.

Answer 1

The correct answer is head to head.

Step-by-step explanation:

In marketing, we call positioning the image that our brand, product, service or company occupies in the mind of the consumer. This positioning is built on the perception that the consumer of our brand has individually and with respect to the competition.

Taking it directly to the consumer consulting their level of satisfaction, allows us to know in advance the preferences regarding the product or service offered, which leads to a series of changes in order to achieve full satisfaction.