Question

Which of the following does culture contribute to the preferences and

behaviors of consumers?
O
A. Rational choice
O
B. Trends and ideas
TA
CVETKOWO
D. Values and beliefs

Answer 1

D. Values and Beliefs

Step-by-step explanation:

Although trends and ideas contribute to the preferences of the consumers, the question specifically asks for "culture". Values and beliefs are a big part of culture and most definitely dictate consumer preferences and/or behaviors.