Question

Men's Wearhouse caters to the man who doesn't necessarily enjoy shopping. Its stores are in free-standing locations (not inside the mall) so customers can get in and out quickly. Additionally, Men's Wearhouse targets the budget-conscious consumer with suit prices ranging from $150 to $850. The location of its stores and its pricing strategy both are part of Men's Wearhouse's

A. viable mission. B. competitive advantage. C. core values. D. core benefit proposition. E. marketing edge.

Answer 1

competitive advantage

Step-by-step explanation:

A competitive advantage is what makes an entity's goods or services superior to all of a customer's other choices. The strategies work for any organization, country, or individual in a competitive environment