Question

A wedding services company changes its marketing strategy to reflect the fact that more LGBTQ​ (lesbian/gay/bisexual/transgender/queer) marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. Which of the following environments must this wedding company​ analyze?

Answer 1

The answer is: Cultural environment

Step-by-step explanation:

Cultural environment is the set of values, behaviors, attitudes, customs and aspirations of people.

They are continuously changing and evolving, for instance 100 years ago gays weren´t allowed to marry, in many places being gay was outlawed. All businesses should change their marketing strategies to reflect cultural changes. Imagine if the TV ads from the 1980s were still running today, many would be considered scandalous, misogynistic or sexist.