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I-scream-4 Ice Cream recently faced competition against their flagship brand of Orange peel ice cream." A competitor made significant in-roads into the market by offering t…

I-scream-4 Ice Cream recently faced competition against their flagship brand of Orange peel ice cream." A competitor made significant in-roads into the market by offering t…
asked 17.0k views
4 votes
I-scream-4 Ice Cream recently faced competition against their flagship brand of Orange peel ice cream." A competitor made significant in-roads into the market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 Ice Cream implementing?"

asked
User David Karlsson
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1 Answer

6 votes

Answer:

Answer:This strategy is called product differentiation

Step-by-step explanation:

answered
User Darien Ford
by
8.9k points
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