Question

Malcolm​ Sanders, a graduate student from​ Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter​ months, a busy time for Malcolm. He advertises more aggressively and sells most of his snowboards around this time. Which market segmentation approach does Malcolm most likely​ use?

Answer 1

Occasion segmentation.

Step-by-step explanation:

A market segment consist of a group of customers that share a similar set of needs and wants. Are four categories of segmentation, one of it is the behavioral segmentation that includes:

-Benefits sought.

-User status.

-Usage rates.

-Loyalty status.

- Occasion segmentation. Is when the market is divided into segments according to occasions when buyers get the idea to buy, actually make their purchase, or used the purchased item.