Question

Todd Haitz is the marketing manager for the National Basketball Association. Todd analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Todd uses an internal KPI to track his marketing campaign success. Which of the below would be an internal KPI Todd would use to track his marketing campaigns?

Answer 1

Which of the below would be an internal KPI Todd would use to track his marketing campaigns?

marketing campaign ROI

Step-by-step explanation:

The basic way to calculate the ROI of a marketing campaign is to integrate it into the overall business line calculation.

You take the sales growth from that business or product line, subtract the marketing costs, and then divide by the marketing cost.