Question

Toro introduced a small, lightweight snowblower called the Snow Pup, which worked very well. Toro later found out that consumers perceived the name to mean that Snow Pup was a toy or too light to do any serious snow removal. A smaller than anticipated sales rate may have been the result of __________ because of customers' interpretation of the name.

Answer 1

The best answer for the question: A smaller than anticipated sales rate may have been the result of:____ because of customer´s interpretation of the name, would be: Consumer behavior.

Step-by-step explanation:

Appearances have a lot to do with what a person buys. And words, and names, also have a lot of power to influence a person´s mind when making buying choices. These factors: appearances, performance, and also naming, all will play their unique role in persuading a person to buy a device, even if they have no idea if what they are buying is as good as it should be. In this case, naming a snowblower, a machine that is expected to be powerful, and therefore needs a powerful name to make such an association, Snow Pup, would not encourage to associate the name to a machine that can handle a lot of snow. In this case, the wrong name influenced consumer behavior as it influenced the interpretation that people made of the name.