Question

Explain how the tone and style of persuasive messages impact their persuasiveness. Specifically, address how personal touch, action-oriented language, confidence, choice and positivity affect how message recipients respond.

Answer 1

The way you address an audience will influence the way they respond to your message. By using personal touch you approach the potential client (supposing it is a client) in a more friendly way, action-oriented language catches the reader/listener's attention and avoids redundancies, confidence is a key element to show certainty about your proposal, and of course, positivity emphasizes a positive action.