Question

Glamour Gal is a popular cosmetics company. Although it is gaining in popularity among younger women, its promotional strategy continues to focus on the shadow-free finish that it produces on almost any skin type. Due to the fact that its industry faces monopolistic competition, the company knows that it must continue to differentiate itself from the competition. a. True b. False.

Answer 1

The answer is: B) False

Step-by-step explanation:

By definition in a monopolistic competition, all the suppliers offer differentiated products from one another. Their cosmetic product s are already seen as different by the market (both customers and competitors) and no competitive substitute products are available. So the company should start focusing their promotional strategies more on its clients than on their products.