Question

________ customer relationship management (CRM) systems help to create mass e-mail marketing campaigns wherein each consumer receives an individualized e-mail based on their prior purchase history.

Answer 1

Operational

Step-by-step explanation:

Operational customer relationship management entails automation and improvement of customer business processes e.g. sales automation, marketing automation etc. The purpose of operational customer relationship management is to streamline the business processes in order to create the best experience for the customers of the business.