Question

Procter & Gamble markets its popular multipurpose cleaner as Mr. Clean in North America and Asia but uses several different brand names like Maestro Limpio and Mr. Proper in other parts of the world. These differences arise because P&G is a(n) __________ firm.

Answer 1

P&G is an international firm.

Step-by-step explanation:

Most international companies must use localization strategies to better adapt their product to the different regions where they are offered, based on social, cultural, political and even legal situations each of these countries live on.