Question

ZipCar utilizes​ _______ when it sorts and analyzes customer demographic​ data, rental dates and​ times, and average reservation distances and lengths to improve service and make its cars more convenient for customers.

Answer 1

segmentation

Step-by-step explanation:

Market segmentation is the process that is used to divide the potential customer into smaller groups that share common characteristics. This process helps to generate a tailor made marketing strategy according to each group.