Question

Strategic planning: a. requires managers to set short-term goals to increase market share. b. involves integrating all of the promotional and marketing tools the firm plans to use to market their products and services. c. is the process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities. d. evaluates a firm's marketing activities and strategies using metrics and compares results with the goals or standards set for the market activities.

Answer 1

c. is the process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities

Explanation :

Strategic planning is an organizational process of defining its strategy, or direction in accordance with the businesses objectives and making decisions on allocating its resources to accomplish this strategy.